Thums Up for Coke India as brand inches towards pre-Covid offtake levels

NEW DELHI: Beverages major Coca-Cola India continues to see improvement in operations along with offtake on the back of accelerated demand for its leading offering Thums Up.

Accordingly, not only the Indian subsidiary’s leadership, but also the global one has recognised the role of the cola brand in putting back the ‘Thunder’ in Coke India’s performance.

Considered by many, as the true cola brand of India, Thums Up, a market leader, was recently mentioned by Coca-Cola company’s CEO James Quincey.

At the company’s recently announced quarterly results, he said: “China is on its way to emerge stronger through solid performance in sparkling soft drinks and recovery efforts in India and Japan continue and we have seen meaningful improvement in the face of ongoing restrictions.

Beverages major Coca-Cola India continues to see improvement in operations along with offtake on the back of accelerated demand for its leading offering Thums Up.

Accordingly, not only the Indian subsidiary’s leadership, but also the global one has recognised the role of the cola brand in putting back the ‘Thunder’ in Coke India’s performance.

Considered by many, as the true cola brand of India, Thums Up, a market leader, was recently mentioned by Coca-Cola company’s CEO James Quincey.

At the company’s recently announced quarterly results, he said: “China is on its way to emerge stronger through solid performance in sparkling soft drinks and recovery efforts in India and Japan continue and we have seen meaningful improvement in the face of ongoing restrictions.

Source: IANS

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